COLOR WOW Root Cover Up Platinum Redken Massage the shampoo gently into

Massage the shampoo gently into the hair roots with the fingertips

Extra brightening serum with a fresh

leaving it feeling silky soft and refreshed

Everyone’s hair has a unique texture

We have the finishing touch for every selfie-proof look you can’t do without

COLOR WOW Root Cover Up Platinum Redken Massage the shampoo gently intoCOLOR WOW Root Cover Up Platinum Enhance your styling routine with COLOR WOW Root Cover Up Platinum by COLOR WOW. This professional salon quality haircare product is designed to help improve smoothness, shine, hydration, and overall hair manageability while supporting healthier looking results. Why it's WOW Easy, instant, precise: just press, no mess! Temporary color stays until shampood out (you can swim in it!) Reflective mineral powder for a multi